The Acqua Panna 2022 campaign, designed by Ogilvy Italia, aims to enhance the Tuscan territory. The TV movie, directed by Martin Werner for the production house The Family, narrates the Acqua Panna brand using an evocative and cinematographic tone while describing the beauty of Tuscany and the concept of balance and conviviality.
The Producer International was the Production Advisor for the project and assisted the client as Const Controller.
