During 2021 – 2022, the Montenegro Group went through a process of strategic and creative partner ecosystem renewing for the group’s main brands. The process included the historic brand Amaro Montenegro.
The Producer International was engaged as Advisor, and supported Amaro Montenegro from the agency search process to the campaign content production.
Initially, TPI identified the agencies on the market that met Amaro Montenegro’s needs and supported the client in the later stages of the process. At the end of the tender, Armando Testa was reconfirmed as the creative agency for Amaro Montenegro.
In September 2022, Armando Testa designed for Amaro Montenegro a new integrated campaign, ‘Friendship Calling’, produced by The Box Film and directed by Tommaso Berté. TPI supported the client as Production Advisor and Cost Controller for the production of the new campaign.