Basement Café is an innovative project created by Lavazza in collaboration with Esse Magazine, a multimedia platform for the world of Italian rap. “Basement Café” wants to be a place where today’s generations can discuss contemporary cultural issues.
In the third year of its renewal, the format became international, adding a German edition with the support of a local publisher.
The Producer International took care of the contract architecture and supported the legal department in the acquisition of intellectual properties and in the search for talents. Moreover, TPI supervised the budget management for the Italian and the German format and evaluated the costs and production strategies for the German edition.
TPI Added Value:
- Progress management for solutions related to timing management during the Covid -19 phase
- Cost Control and Fee Negotiation
Concept and executive production: Bluejoint
Distribution strategy: Bluejoint and Chili
“Basement Cafè” Lavazza Youtube Channel
