Considering its new objectives, Burger King required a strategic-creative partner that would take care of the brand’s communication, with particular attention to the digital area.
The agency selected by The Producer International was Wunderman Thompson.
In 2020, Burger King, along with Wunderman Thompson, won the 2020 Grand Prix at the ADCI Awards as “best client of the year” and “agency of the year”.
The Producer International supported Burger King with the agency selection process, managing the budget negotiation and optimisation to set a long-term partnership with Wunderman Thompson.
TPI Added Value:
- Budget evaluation and construction, based on the future annual Scope Of Work
- Support and tools in creative and economic evaluations
- Full pitch management support to the Procurement
- Flexibility in the process and troubleshooting management