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LAVAZZA

Calendar 2021 "The New Humanity" Event

2021

Event & Experiential

  • Project Management, Production Advisor

The 2021 Calendar was born in full lockdown. The aim was to create a collective and inclusive project that would narrate the “rebirth”of a New Humanity through the point of view of masters of photography and famous ambassadors. Using words, drawings and composition, they encouraged people to reflect on the campaign’s themes through art and social sustainability.

The project was revealed with a great media event that was presented by Pierfrancesco Favino and accompanied by the music of Brunori Sas.

On the occasion of the event, a fundraiser was launched to support Save The Children.

TPI has been involved as a production advisor, and designed project management models according to the needs.

TPI Added Value

  • Talent Management
  • Project Management Support for the realization of the event and the production of the original contents
  • Support in the planning of the charity auction.
  • Via Evangelista Torricelli, 7 20136 Milano Italy
  • +39 02 36564423
  • +39 02 89697316
  • info@the-producer.com
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