Bayer Global in 2020 assigns for some brands, including Aspirina, the management of Adv and digital creative development to LOLA MULLEN and Lowe, a creative agency based in Madrid and Barcelona.
The first brand to communicate a campaign developed by LOLA is Aspirina, with two products and a total change of positioning and language for the OTC category.
TPI becomes, together with MRA, the natural reference to facilitate the implementation of processes and flows for audio video production.
TPI Added Value:
- Scope of Work evaluation
- Pitch support
- Fee negotiation and contract development support
Production House: BESWEET
Director: Antonina Obradora