FERRARI

Ferrari celebrated its brand’s 70th anniversary with a landmark 3-day event, led by
the BWS and FWS agencies. Held at the Fiorano race track and in the nearby towns
of Maranello and Modena, the event included a rally, vintage Ferrari auction, final
show and a concours d’elegance where some of the most prestigious cars were
displayed.
 
TPI was engaged for the event from the start of the pre-production work. During the
preliminary phase, the company worked to define the event budget, manage the
analysis and identification of primary suppliers and subcontractors, identify
decoupling opportunities and offer support with direct negotiations.  Audits were
completed on the BWS suppliers and FWS for logistics.
 
Event Agencies: BWS and FWS