The new international campaign was created for the launch of the electric Fiat 500, starring Leonardo Di Caprio in testament to its green credentials. The commercial was conceived by the Detroit-based agency Doner and directed by Joseph Kahn with photography by David C. Weldon Jr.
TPI supported MKTG for the pre-assessment of the budget and the management of additional costs in the production and post-production phases.
Production House: Movie Magic
Director: Joseph Kahn
