The new international campaign was created for the launch of the electric Fiat 500. The commercial, featuring Leonardo Di Caprio, renowned for his green awareness, was conceived by the Detroit-based agency Doner and directed by Joseph Kahn, with photography by David C. Weldon Jr.
TPI supported MKTG for the pre-assessment of the budget and the management of additional costs in the production and post-production phases.
Production House: Movie Magic
Director: Joseph Kahn
