Beiersdorf launched its new Florena Fermented Skincare brand through various communications from which the new commercial and press campaign was based. Conceived by FCB, the campaign included a mix of live-action and tabletop media, directed by Foodfilm and Julien Fanton d’Andon with images by Fulvio Bonavia.
With touches of alchemy and intrigue, the film shows flowers immersed in liquid and then fermented. These scenes perfectly complement the imagery that was needed for the new brand launch.
TPI managed the bidding process between production companies, the budget and the rights of the film.
Production House: 360FX
Director: Foodfilm and Julien Fanton d’Andon
