The Producer International supported Ikea in the selection of a new creative agency to assist the brand strategically.
The Producer International managed the tender process, considering the new global positioning of the company. The agency selected was “DDB”.
TPI Added Value:
- Budget pre-assessment and annual Scope Of Work construction
- Support and tools for creative and economic assessments
- Tender management on behalf of the Procurement Department
- Process flexibility and management of unforeseen events
