This Intimissimi campaign was put in the hands of the internationally renowned 72andSunny agency. In the commercial, the ritual of putting on a bra was given a twist by Sarah Jessica Parker who danced through several scenes, showcasing the variety of Intimissimi bra shapes and clothing styles along the way.
TPI was the Production Advisor and acquired rights to the song “Guarda come Dondolo” by Edoardo Vianello.
Produced in New York and Lisbon
Production House: RSA London
Director: Leon Ward
INTIMISSIMI
International Campaign ‘The Bra Twist’
2020
Content & Digital production
- Cost Control, Production Advisor, Pitch Management
