Since 2013, Jeep has become a leading brand among EMEA’s audiovisual productions and, in 2021, it celebrated its 80th anniversary.
The brand’s legend was born in 1941 with the production of Wyllis MB, the first mass-produced vehicle. The American army was equipped with this robust vehicle, capable of facing every road and weather condition. In 2021, Jeep decided to honour this event with an integrated campaign that has a cinematic flavour, retracing the brand’s history backwards, from the 40s to today.
The Producer International was the Production Advisor and Cost Controller for the project. TPI also supported the client throughout the tender process.