The ‘Jeep Winter’ campaign was born from the need to highlight the Jeep brand performance in extreme weather conditions, hence the search for the right location amid Estonia’s snow-clad urban streets. After a sudden rise in temperature, snow cannons were brought on site to help creation, assisted by post-production interventions of matt painting and compositing.
TPI managed the cost training interviews during the tender preparation phase, dealt with cost problems that emerged during the shooting and post-production phases, and oversaw the campaign until its end.
Agency: LEO Burnett
Production House: Movie Magic International
Director: Bart Timmer
