The new Lancia Ypsilon’s campaign celebrates the freedom to live. Adopting a cinematic language, the Russian dolls that appear during the commercial represent the social distancing measures taken during the pandemic period. But as the new city car passes by, the matryoshkas reveal their true human identity: with the New Ypsilon, it is possible to express our true essence.
The Producer International supported Stellantis with costs pre-assessment and budget management during the pre and post-production phases, pitch management, set and shooting supervision.
TPI Added Value:
- Support throughout the cost and flow control processes
- Budget pre-assessment
- Production supervision
Production: Movie Magic
Agency: Armando Testa