The Lavazza Calendar 2023 “YES! we’re OPEN” edition, signed by Alex Prager, celebrates the freedom of thought and expression. There’s a place where people come together spontaneously, and where everyone is welcome: the café. For Lavazza, cafés are the metaphor for an ideal world, where all individuals can be themselves and feel at home. In these places, all humanity is well represented and all the characters have their own stories to tell.
The Producer International was the Project Manager and Production Advisor for the Lavazza Calendar 2023, supporting the client from the early stages. TPI also verified the lists of photographers submitted by Armando Testa and Lavazza, contacted the agents, and assisted the client in the contract negotiation with the chosen photographer. Finally, TPI managed the production budget optimising the costs, and continued to monitor the production of the calendar, also attending the shooting set in Los Angeles.
