Lavazza launches the campaign ‘¡Marte! For Another Planet’, the coffee that doesn’t exist, to emphasize the importance of sustainable agriculture on planet Earth. The campaign, created by Le Pub for Earth Day, includes a product presentation video highlighting Lavazza’s commitment to sustainable farming practices.
The project is part of a full digital communication strategy developed by Publicis Italy / Le Pub, aligning with Lavazza’s vision of prioritizing the economic, human, environmental, and cultural heritage of the countries they work with.
The Producer International supported the client as a Cost Controller and Production Advisor.
