Land art, music and the environment come together in a project created to tell the sustainable nature of Lavazza Tierra. A journey around the world to discover the commitments of the Lavazza Foundation that inspired the three new references of ¡Tierra! Bio-Organic, through the visionary talent of the Franco-Swiss artist Saype and to the notes of the song “With my own two hands” rearranged for this occasion by Ben Harper.
The two talents Saype and Ben Harper are also involved in the Lavazza 2022 Calendar project #icanchangetheworld, and TPI is in charge of managing the agendas and synergies of the two productions.
TPI was the consultant for the entire production process:
- Feasibility analysis and pre-evaluation in the testing phase.
- Contact, negotiation, contractualization and direct management of the Artist and Musician.
- Scouting of production companies, support in evaluations and negotiations during the tender phase.
- Supervision and assistance to the communication team during the production phase.
- Supervision of the Purchasing Office in the management of Extra Costs.