Levissima’s Regeneration project conveys the brand’s new positioning, supporting the responsible use of resources and the culture of recycling. For this reason, the production of the commercial has been made eco-sustainable, gaining recognition from the Albert Protocol, an environmental organisation that encourages the television and cinema industry to reduce waste and carbon emissions.
The minimal environmental impact of producing the commercial will be rewarded by the requalification of a degraded area of the Valtellina region.
The Producer International was the Production Advisor for the project and Cost Controller.
TPI Added Value:
- Support throughout the cost and flow control processes,
- Budget pre-assessment and allocation
- Tender support
Agency: Ogilvy Italia
Production Company: Indiana Production