In 2022 Burger King wanted to explore the market of media agencies and new technologies to define and implement the future new media strategy with a particular focus on TV.
Upon the request of Burger King, The Producer International managed a media budget tender process for the first time. TPI developed a model built specifically around Burger King’s needs. Then, it mapped the market and selected the initial long list. From there, TPI supported Burger King through every step of the process, assisting the client in selecting the winner agency and negotiating the contract.
Media Agency Winner: Mindshare
