In 2012, Lavazza began an urban regeneration project in Turin, showcasing the launch of a new HQ and the renovation of historic buildings for the public. Prestigious designers and caterers from around the world were involved including the likes of Cino Zucchi, Dante Ferretti, Ferran Adrià and Ralph Appelbaum.
The design of the Lavazza Museum was entrusted to the Ralph Appelbaum Associates (RAA), and TPI oversaw both the management and control of the budget and the project management of set-up and contents.
