In 2017, the brand NEXI was launched with the intent to reposition itself on the market.
After 2 years, Nexi had the need to evolve and consolidate its strategy focusing mainly on innovation and the digital medium, thus, addressing the entire customer base (banks, merchants and end final consumers).
TPI was hired for the second time to structure and follow on the creative agencies tender and to supervise the media partner tender. Both processes were carried out simultaneously.
