The new global communication campaign of Sanpellegrino Soft Drinks, designed by Ogilvy, celebrates the citrus fruits of the south of Italy and their native lands. The commercial, directed by Martin Werner for the production house The Family, is an invitation to enjoy life under the sun. The message is also conveyed through the commercial Soundtrack: On The Sunny Side Of The Street by Louis Armstrong, a cover by Flavio Ibba and Danilo Madonia for Red Rose Productions.
The Producer International was the Production Advisor for the client, managed the tender for the project assignment, and assisted the client throughout the production phases. Moreover, TPI managed the licensing of the cover and its production.