Vodafone identified in Ghali the ideal partner for a multimedia campaign for its SHAKE product. “Cara Italia” became one of the musical hits of the year..
The Producer International was asked to design the framework of all the activities and to manage the contracts for the production and arrangement of a music track, the master licensing, the artist performance and image rights for the TV commercial production. Moreover, TPI was responsible for the production of a music video and all the activities for a digital campaign.
TPI was also requested to negotiate special image bank footage and to supervise production and costs.
Added Value TPI:
- Multichannel team consultancy available
- Support in Communication, Purchasing, Legal Department and Agency
- Definition of the buyout strategy for actors and rights.
