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PrecedentePreviousFIAT 500 E
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SISALPAY

"Mooney"

2020

Creative Agency

  • Agency Search, Pitch Management

SisalPay, SISAL’s Business Unit specialising in payment services spread throughout Italy, and Banca 5, BANCA INTESA’s “proximity” bank, have merged to create a Newco. The aim is to offer an extremely wide range of proximity and payment financial services, both digital and through a widespread network throughout the country. The new company has just studied its future positioning and is looking for a name that embodies its meaning.

TPI assisted as advisor through the entire pitch process: scouting agencies specialising in naming and branding services, setting up the bidding process, supporting evaluation methodologies for the final choice: MOONEY.

  • Via Evangelista Torricelli, 7 20136 Milano Italy
  • +39 02 36564423
  • +39 02 89697316
  • info@the-producer.com
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