The #JoinTheTribe communication campaign for Alfa Romeo Giulia and Stelvio ESTREMA was designed by Havas Milan. The campaign represented the beginning of a new global communication path that wants to project the brand into the future. The commercial was directed by Jovan Todorovic, for the production house Movie Magic International.
The Producer International assisted Stellantis as Production Advisor, managing the project’s budget and the tender process between production houses. Moreover, TPI supervised the filming on set and managed the additional production and post-production costs.