STELLANTIS

In 2022, Abarth launched the new Abarth500E, presenting the car with a campaign – “That’s the Way!” – created by Independent Ideas, a creative agency that specializes in international premium brands. The campaign included two films, one that has a more formal tone, and another that features Miki Biasion, the champion, and his daughter Bettina Biason. The films were produced by Buddy Film, directed by Tobia Passigato, and with photography by Diego Indraccolo.
TPI was responsible for evaluating the economic and production aspects of the campaign’s creativity. Moreover, TPI also supported the client with Pitch Management and supervised the filming on set.