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VECCHIA ROMAGNA

ADV ‘Master of Emotions’

2019

Content & Digital production

  • Production Advisor, Pitch Management, Rights & Licensing

Produced under the internationally renowned Ruben Latre, the new Vecchia Romagna commercial pays homage to the director’s creative flair, bringing together live-action and tabletop images by Armando Testa. Through the images, Latre tells a story that delivers with visual and emotional impact.

The campaign involved three days of shooting between the studio, a centuries-old cellar in the South Tyrol mountains and a historic building in the heart of Reggio Emilia. Parallel to the commercial, a product story was created, entirely with motion graphics.

TP was the Production Advisor and acquired rights to the song “I Feel Love” by Giorgio Moroder.

Production House: Diaviva
Director: Ruben Latre

  • Via Evangelista Torricelli, 7 20136 Milano Italy
  • +39 02 36564423
  • +39 02 89697316
  • info@the-producer.com
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