Produced under the internationally renowned Ruben Latre, the new Vecchia Romagna commercial pays homage to the director’s creative flair, bringing together live-action and tabletop images by Armando Testa. Through the images, Latre tells a story that delivers with visual and emotional impact.
The campaign involved three days of shooting between the studio, a centuries-old cellar in the South Tyrol mountains and a historic building in the heart of Reggio Emilia. Parallel to the commercial, a product story was created, entirely with motion graphics.
TP was the Production Advisor and acquired rights to the song “I Feel Love” by Giorgio Moroder.
Production House: Diaviva
Director: Ruben Latre
