Yes! We’re Open, curated by Fabio Novembre and with an introduction by Nobel Peace Prize winner Muhammad Yunus, is a volume that collects the past 10 years of the Lavazza Calendar. This book narrates the Lavazza Foundation’s commitment to sustainability and social issues. All the calendar projects involved the best international photographers, asked to share their perspective not only about the Lavazza world but, more generally, about the world where we live today.
Here are some of the names involved: Martin Schoeller, Steve McCurry, Joey L., Denis Rouvre, Platon, Ami Vitale, David LaChapelle, Christy Lee Rogers, Emmanuel Lubezki, Charlie Davoli, Toiletpaper, Simone Bramante, Eugenio Recuenco, Martha Cooper, Carlyn Drake. The book is a journey around the world through photographs, interviews and testimonials of those who have contributed in different ways to Lavazza’s declination of the concept of sustainability. At the same time, it is an invitation to awareness and responsibility towards the present world.
The Producer International was responsible for managing the rights of the photographers and talents. It also coordinated the content production activities (interviews, quotes, etc.).